[conspire] Word of the Year

[Paul Zander]

The Oxford American Dictionary has announced that "gif" is The Word of the Year.  
http://news.yahoo.com/blogs/sideshow/gif-named-word-oxford-american-dictionary-011329215.html

What is the correct pronunciation?  I had always used a hard "G" as in "graphic".  The radio announcer said, "jif".  Which made me think of peanut butter.


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