[sf-lug] Song and dance to sell software
Ernest De Leon
edeleonjr at gmail.com
Thu Apr 17 08:12:09 PDT 2008
I think I threw up in my mouth a little bit when I saw that....
On Thu, Apr 17, 2008 at 12:00 AM, Sameer Verma <sverma at sfsu.edu> wrote:
> Christian Einfeldt wrote:
> > hi
> > <rant warning>
> > On Wed, Apr 16, 2008 at 6:54 PM, Sameer Verma <sverma at sfsu.edu
> > <mailto:sverma at sfsu.edu>> wrote:
> > My sincerest apologies for sending this in, but I can't help it ;-)
> > Amazing where advertising dollars go...
> > http://opensource.sfsu.edu/node/500
> > Yeah, that is really bad. What a waste of $200k, because that is
> > probably what it cost to make, at least. That is expensive camera
> > work, for one thing. They probably have union camera crews and union
> > actors and union script writers, and union set crews. And all of them
> > are going to be embarrassed at what they did for money.
> > Who could this infomercial possibly be targeted at? I can't imagine
> > what demographic it is aimed at. The first thing this ad brings to
> > mind is late night television jewelry sales, it's that bad. The only
> > thing I can guess is that some Microsoft exec somewhere hoped that
> > this would be a good use of money because it would get viral attention
> > since it is so bad. But it's such stinky cheese that it runs the risk
> > of negative branding for Microsoft. I am really kind of surprised
> > that they would have let something like this get out.
> It seems that this video is an internal "sales" video that got out...
> > Don't watch it unless you can stand the pain of a seeing a really
> > poorly scripted, poorly acted mock up of Bruce Springsteen singing a
> > ridiculous song praising the anti-virus power of Vista Service Pack
> > 1. You feel sorry for the actors who needed to appear in it to pay
> > their rent.
> > Some Microsoft ads are (regrettably) effective. The TV ads with the
> > kid jumping off of the bus with an astronaut's spacesuit drawn around
> > him, and the tag line, "Your potential. Our passion." That was
> > effective. Regrettably.
> > But this video is different. It's almost as if it is Microsoft's
> > attempt to be casual like this viral Google gmail video, which was
> > stitched together by videos submitted by thousands of people, and has
> > gotten nearly 5.5 million views, despite the fact that it is overtly
> > commercial:
> > http://www.youtube.com/watch?v=qKAInP_tmHk
> > It just seems as if everything Microsoft does is fake and lacks soul.
> > </rant>
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Ernest de Leon
"They who can give up essential liberty to obtain a little temporary safety
deserve neither liberty nor safety." - A common 18th Century sentiment
voiced by Benjamin Franklin
"A patriot must always be ready to defend his country against his
government." - Edward Abbey
"All that is necessary for evil to triumph is for good men to do nothing." -
Edmund Burke, English statesman and political philosopher (1729-1797)
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