[sf-lug] Song and dance to sell software
sverma at sfsu.edu
Thu Apr 17 00:00:18 PDT 2008
Christian Einfeldt wrote:
> <rant warning>
> On Wed, Apr 16, 2008 at 6:54 PM, Sameer Verma <sverma at sfsu.edu
> <mailto:sverma at sfsu.edu>> wrote:
> My sincerest apologies for sending this in, but I can't help it ;-)
> Amazing where advertising dollars go...
> Yeah, that is really bad. What a waste of $200k, because that is
> probably what it cost to make, at least. That is expensive camera
> work, for one thing. They probably have union camera crews and union
> actors and union script writers, and union set crews. And all of them
> are going to be embarrassed at what they did for money.
> Who could this infomercial possibly be targeted at? I can't imagine
> what demographic it is aimed at. The first thing this ad brings to
> mind is late night television jewelry sales, it's that bad. The only
> thing I can guess is that some Microsoft exec somewhere hoped that
> this would be a good use of money because it would get viral attention
> since it is so bad. But it's such stinky cheese that it runs the risk
> of negative branding for Microsoft. I am really kind of surprised
> that they would have let something like this get out.
It seems that this video is an internal "sales" video that got out...
> Don't watch it unless you can stand the pain of a seeing a really
> poorly scripted, poorly acted mock up of Bruce Springsteen singing a
> ridiculous song praising the anti-virus power of Vista Service Pack
> 1. You feel sorry for the actors who needed to appear in it to pay
> their rent.
> Some Microsoft ads are (regrettably) effective. The TV ads with the
> kid jumping off of the bus with an astronaut's spacesuit drawn around
> him, and the tag line, "Your potential. Our passion." That was
> effective. Regrettably.
> But this video is different. It's almost as if it is Microsoft's
> attempt to be casual like this viral Google gmail video, which was
> stitched together by videos submitted by thousands of people, and has
> gotten nearly 5.5 million views, despite the fact that it is overtly
> It just seems as if everything Microsoft does is fake and lacks soul.
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