[sf-lug] a different threat

[Michael Paoli]

Slashdot covered this a while back (okay, so I'm behind in my Slashdot
reading and just got to it within the last 28 hours).  I probably
wouldn't be inclined to include "cute" in the description.

UserFriendly.org also covered it ... in their own way.

references/excerpts:
http://yro.slashdot.org/article.pl?sid=07/06/23/1233212
http://ars.userfriendly.org/cartoons/?id=20070702&mode=classic
& (et. seq.)


Quoting jim stockford <jim at well.com>:

>     This one seems ominously cute to me.
> 
> http://www.networkworld.com/columnists/2007/070209bradner.html? 
> fsrc=rss-bradner
> 
>     In sum, a company called NebuAd is selling a box
> to ISPs that it advertises as "behavioral targeting" and
> that Scott Bradner (writer of above link) complains that
> it "can insert ads into the data stream the customer is
> receiving back from a web sites...done without the
> knowledge or permission of the customer or the web
> site owner...."
>     i.e. i'm surfing the web, got my pop-up blocker on
> and i'm getting ads integrated into the web pages i'm
> reading that (the ominous part: ) have been inserted
> to fit my consumer profile. so how does the NebuAd
> box get my consumer profile info?
>     The writer notes that "Nebu" represents the Egyptian
> hieroglyph for gold.
> 
> http://www.nebuad.com/