[sf-lug] a different threat
Michael.Paoli at cal.berkeley.edu
Wed Jul 25 02:29:40 PDT 2007
Slashdot covered this a while back (okay, so I'm behind in my Slashdot
reading and just got to it within the last 28 hours). I probably
wouldn't be inclined to include "cute" in the description.
UserFriendly.org also covered it ... in their own way.
& (et. seq.)
Quoting jim stockford <jim at well.com>:
> This one seems ominously cute to me.
> In sum, a company called NebuAd is selling a box
> to ISPs that it advertises as "behavioral targeting" and
> that Scott Bradner (writer of above link) complains that
> it "can insert ads into the data stream the customer is
> receiving back from a web sites...done without the
> knowledge or permission of the customer or the web
> site owner...."
> i.e. i'm surfing the web, got my pop-up blocker on
> and i'm getting ads integrated into the web pages i'm
> reading that (the ominous part: ) have been inserted
> to fit my consumer profile. so how does the NebuAd
> box get my consumer profile info?
> The writer notes that "Nebu" represents the Egyptian
> hieroglyph for gold.
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