[sf-lug] a different threat

[jim stockford]

    This one seems ominously cute to me.

http://www.networkworld.com/columnists/2007/070209bradner.html? 
fsrc=rss-bradner

    In sum, a company called NebuAd is selling a box
to ISPs that it advertises as "behavioral targeting" and
that Scott Bradner (writer of above link) complains that
it "can insert ads into the data stream the customer is
receiving back from a web sites...done without the
knowledge or permission of the customer or the web
site owner...."
    i.e. i'm surfing the web, got my pop-up blocker on
and i'm getting ads integrated into the web pages i'm
reading that (the ominous part: ) have been inserted
to fit my consumer profile. so how does the NebuAd
box get my consumer profile info?
    The writer notes that "Nebu" represents the Egyptian
hieroglyph for gold.

http://www.nebuad.com/