[sf-lug] Ubuntu 6.06 LTS "Dapper Drake" has been released

Sarah Mei sarahmei at gmail.com
Tue Jun 6 16:10:41 PDT 2006

I was interested to find a blurb about the newest version of Ubuntu
in, of all places, the SF Examiner.  I picked it up in a coffee shop,
and there it was:


It only had the first two paragraphs in print.  The interesting thing
is that the article was considered newsworthy at all for a tabloid --
even two paragraphs is valuable space that could be a paying
advertiser.  Canonical's use of the Nelson Mandela connection is
likely what got them those two paragraphs, and that's quite a smart PR
move on their part.

Skillful use of PR is such a unusual thing to see in this industry,
even among large companies with lots of money, so it's even more
remarkable and nifty to see it in a smaller, less flush organization.

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