[sf-lug] Fw: Honda You have got to see this......

vincent polite vpolitewebsiteguy at yahoo.com
Thu May 4 15:35:42 PDT 2006


And you thought those people that set up roomfuls of dominos to knock over were amazing...
  There are no computer graphics or digital tricks in the film.  Everything you see really happened in real time exactly as you see it.
  The film took 606 takes. On the first 605 takes, something, usually  very minor, didn't work. They would then have to set the whole thing up  again. The crew spent weeks shooting night and day. By the time it was  over, they were ready to change professions.
  The film cost six million dollars and took three months to complete  including full engineering of the sequence. In addition, it's two  minutes long so every time Honda airs the film on British television,  they're shelling out enough dough to keep any one of us in clover for a  lifetime.
  However, it is fast becoming the most downloaded advertisement in Internet history.
  Honda  executives figure the ad will soon pay for itself simply in  "free viewings" (Honda isn't paying a dime to have you watch this  commercial!).
  When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
  There are six and only six hand-made Honda Accords in the world. To the  horror of Honda engineers, the filmmakers disassembled two of them to  make the film. Everything you see in the film (aside from the walls,  floor, ramp, and complete Honda Accord) is parts  from those two  cars. The voiceover is Garrison Keillor. When the ad was shown to Honda  executives, they liked it and commented on how amazing computer  graphics have gotten. They fell off their chairs when they found out it  was for real. Oh. and about those funky windshield wipers. On the new  Accords, the windshield wipers have water sensors and are designed to  start doing their thing automatically as soon as they become wet.  It  looks a bit weird in the commercial.
   
  www.albinoblacksheep.com/flash/honda.php
   
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