[A legendary story in the advertising business, re-found after many 
years at http://www.burkhardworks.com/witdom.htm#CONDOR .]




 "RELEASE THE CONDOR!"


      The agency for Mercury, I think, was shooting a car commercial in
the Andes.  Pretty expensive trip, eh?  Somebody said, We need to show
people that these are the Andes, not the Rockies. How about we get a
condor to chase the car down the mountain road?

     Finding a co-operative condor in Peru is easier said than done.
But the Agency Producer scouted around and did find an ancient Peruvian
gentleman with a caged pet condor.

     He said, Put dead burro in trunk of car. Condor will chase smell.
     
     Yecch!

     Anyway, they found somebody with a ripe dead burro and stuffed it
in the trunk of the Hero Car.
     
     Sunrise.
     Golden Light.

     "Cue the car!"
          Rmmmm!
     "Camera!"
          "Speed!"

     "RELEASE THE CONDOR!"
     
     Old man pushes condor out of cage.

     Condor plummets five hundred feet down the side of the cliff.     

     SPLAT!

     It had forgotten how to fly.